A recent survey says that 81% of Americans believe they have a book in them - and that they should write it.

Maybe you're one of those people.

So, should you write a book for your business? A lot of experts say 'Yes', and with good reason. Nothing can make you and your business stand out like having your name on the cover of a book.

A good book can definitely position you as an expert in your field and bring more business your way.

But before you get started, it would be wise to ask yourself some key questions to know if writing a book is right for you.

In this week's episode we tackle the goods about writing a book for your business by bringing you 10 Key Questions you should ask yourself  before hitting that keyboard.

So, get ready, as we will challenge some pre-conceived and often ill-advised notions about what it means to become an author in today's market.

In This Episode You Will:

Learn some interesting stats about the book market and about authors.

Learn how to avoid writing a book that nobody will want, need, or buy.

Ask yourself the tough questions to see if there really is a book inside you.

Ultimately be encouraged to go for it and unleash the author within you!

Memorable Quotes:

“We have been told that everybody has a book inside of them, and for most people, that is just where it should stay.”

“It is far better to keep silent than merely to increase the quantity of bad books.” - Voltaire

“Whatever you read, read the Bible first. Beware of bad books: there are plenty in this day. Take heed what you read.” - J.C. Ryle

“Something of 80,000 books get published in America every year, most of them not needed, not wanted, not in any way remotely necessary.” - 2002, N.Y. Times Article: Think You Have a Book in you? Think Again.

"There are plenty of other platforms to tell a story or share ideas, and not all should be in book format. These should be considered carefully before you opt on book writing."

"If you’re in it for the money, you might be disappointed. A book, by itself, will rarely make you rich."

"I believe that writing a book is something better done with altruistic motives than with profit in mind."

"Don’t write a book because it’s the popular thing to do as an entrepreneur. Write a book because you have a burning message to tell that could set the world on fire."

"You might be knowledgeable in your field. But, do you have enough knowledge to pack into a 200 page book?"

"Maybe you do have a book in you, but is it ready to come out just yet?"

"If you have no books at home, don’t particularly enjoy reading, and have no real appreciation for books in general – allow me to be straightforward: You should probably find another platform to tell your message."

"Writing a book in the non-fiction realm is a lot like a PhD dissertation. It requires a BIG idea to be explored at length."

"The first few weeks of a book are crucial in determining its future success."

"I believed, and still do, that my book can change lives. So, I marketed like crazy that first year."

"Marketing a book is not like it used to be. Publishers don’t do much unless they know it will provide an insane ROI. So, that means it’s up to you."

"You can only write a life-changing book if you are willing to change your own life first."

"You don’t have to be great to start, but you have to start to be great." - Zig Ziglar

Recommended Resources:

Lead Like a Superhero: What Pop Culture Icons Can Teach Us About Impactful Leadership

Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press)